Emotional Design Why We Love Or Hate Everyday Things

Emotions are part of every day life and are critical to how we make decisions. Emotional design is all about how designers can design products that elicit desired emotions, for example super cars are often designed to look very aggressive and menacing and have often been anthropomorphized so we can relate to them on a biological level, this in tern makes us feel scared and afraid. Don Norman the author of â€Å"Emotional Design: Why we love or hate everyday things† (2003) found that a lot of everyday products are designed without any emotion he says a lot of everyday objects are designed very logically but without any thought of how they will be used in real life. In â€Å"Emotional Design: Why we love or hate everyday things† (2003) he explains that emotions are used in a lot in decision making and how we interact with everyday products; cognition is understanding the world around us, emotion is acting and interpreting it. Norman believes that if a product is designed well it should only be explained to the user how to use it once, he goes into more depth about how to analyse product with his three levels. The first level is called Visceral Level Norman describes this as the biological level which is all subconscious; raw instincts that everybody has for example bright colours such as red for anger or warnings and how we find symmetry atheistically pleasing. The second level is called Behavioural which Norman describes as feeling in control. This level encompasses usabilityShow MoreRelatedEssay on Changing Conceptions About What Emotion is939 Words   |  4 PagesEmotions are one of the most beautiful and complicated features of human species. Although, emotional changes of some other species are also known to us or even proven by scientific research, human emotion is so unique and irreplaceable that from time immemorial, former sages and ancient scholars have initiated continuous discussion about it. A. 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